Teacher That I Like Essay Example for Free

Teacher That I Like EssayFriendly short Pay attendant with learners openhearted Handsome Knowledgeable Good solving the problem Funny Good explaining Good manner run through High education full(a) The instructor that I like is teacher Don Sarom. Im a student at Kids international school. At there I have a teacher. His prenomen is teacher Don Sarom. He is the teacher that I like very much. He is very giving but he is shorter than me and fatter than me. He is very friendly and funny also. When he is explaining he always has a fun that make we want to study with him. He always pay attendant with all the student in the class. When have some students that dont understand he will explain them over again and again until they understand clearly. And when he explains, all the students are tried to listen to him altogether.He is very soft also. When I have some problem that I dont know how to do I always call to ask him and he always tell me all the time although hi i s analyse or busying also. He always has enough implement to teach. When have some problem that happen in the school or in the class he always find the untroubled solving. And he is the good manner person also. When he speaks is make all the student listen to him and always think what that he speak because he is a high education person. Im very like him he is always helping me all time that I have problem or also the entire student in the class. I will remember all the things that he has done to me. If the entire teacher is as same as him I think all the students are very happy to study.

Entrepreneurship Essay Example for Free

Entrepreneurship Essay1. Is it ever too slowly for an entrepreneur to launch a new business venture?I am sure that it is neer too late for an entrepreneur to start a new business venture if he/she is manipulate to spargon nothing for making the enterprise effective and shoulder any the responsibilities. There is a broad amount of famous successful businessmen over 50-55, who continue opening more and more companies and expanding their business. Besides, I hypothesize that if a person feels ready to open a new venture, it is not necessary to go for somewhatthing huge. One can open a small company or go in for understructure business.Such decisions about launching a new business enterprise depend exceptionally on personal qualities, talents and abilities of an entrepreneur. I believe that older businessmen support greater experience and knowledge, as salutary as more connections and opportunities in business world, than many an(prenominal) young entrepreneurs. Therefore , I do not think that age can be a serious obstacle for opening a new business.2. given over the sluggish economy and the highly competitive casino industry, should Wynn establish a new venture in a saturated market? Why? Why not?I suppose that it is quite untamed to launch a new venture in terms of sluggish economy in a saturated market, especially in casino industry. Casino business is rather particularized and has a specific demand, thats why it can be possible to advance in such environment besides for those businessmen, who have already managed to earn a good name and reputation, as well as have a lot of business connections and potential customers. Otherwise it is really difficult to reach positive scotch benefits in terms of saturated market.As we can learn from the case, it proved to be very herculean to re-enter highly competitive market even for such a respectful and successful businessman as Steve Wynn. His rivals started seriously improving their facilities, chang ing their marketing strategies and attracting more and more clients. That is why Wynn had to give up some incomes, invest more money into his hotel and sell some of his property in order to identify headway his facilities.3. Does it matter that Le Reve is located in a less than desirable ara of Las Vegas?I do not think that it can be the most principal disadvantage for an ordinary hotel, because the customers usually let in into consideration other(a) important factors, including the price for hotel rooms and the quality of services. Nevertheless, it is known that the majority of the clients of Las Vegas luxury hotels are very wealthy Americans, who are ready to pay more money and stay in those hotels, which are located closer to the centers of gambling and entertainment. Therefore, in such situation hotel location really matters a lot.In addition, the main problem of not favorable location is that fact that it can not be changed easy and shortly. If it is possible to improve the quality of hotel services by hiring more qualified personnel or note the prices to attract more customers, theres hardly something that can be done about the perpetrate where the hotel is built. That is why such factor as location has to be undoubtedly considered by those who want to make their hotel business really successful.4. Are there other reasons besides money for new business ventures?We all know that from economic point of view, the main goal of an enterprise or business company is making profits. But, certainly, there are many other reasons for launching a new business enterprise except just earning more and more money. For example, opening a new casino or any other gambling facility can be taken as socially important campaign, because it offers new prestigious workplaces to people, as well as brings a lot of income to national budgets due to high taxes, etc.Also, for many businessmen starting a new business or a new company is a great personal challenge. They can be looking for success and public recognition, trying to win a good reputation, or considering entrepreneurship to be a way to apply their talents and skills. Finally, when opening new business ventures, some businessmen are thinking about their future generations and making their life easier.

Trends and the Future of Public Service Essay Example for Free

Trends and the Future of universal Service EssayIntroductionPublic serve organizations atomic number 18 the welkins that always receive considerable attention form the judicature. Beside their currently lower take aim of setance compargon to private organizations, the attention is given due to governmental responsibilities is fulfilling demands of the wad. Recently, the popular benefit field is evolving, partly due to the influence of a new management system called Outejaculate Based Management.In this paper, I am discussing the contents and philosophy of the Outcome Based management approach and how it influenced the in the globe eye(predicate) portion sphere in United States. Outcome Based ManagementII.1. Emerging TrendOutcome ground management (OBM) is the managerial framework that emphasizes more on forward looking activities. This managerial approach focuses on why atomic number 18 things done and what turn out unquestionablely been done. In a simple senten ce, the term encourages managing for real results. The term is frequently identified with the sentence better planning generates better outcomes. The managerial framework branch gained attention of universe organizations managers because of its commitment toward results.The globe run is always known lo follow behind the private sector because of its weak commitment toward real compassments. This is reveled in various sectors of the public sector, including the environmental sector, wellness sector and even child-c argon. These sectors required a system that works based on real-hard results, and OBMs characteristic that put forth concretion between run delivered and actual goal achievements is a controlling catalyst in the adoption of this concept into the public receipts sector.II.2. Elements of OBMThere are several elements of OBM. The starting line is the outcome itself. Outcome is the impact, result or consequences for the organization of related parties. If the outc ome of a particular drift matched existing corporate objective, then the company obligate successfully performed the OBM. The second element of OBM is the service given. They are tools to achieve the outcomes determined earlier. The third element is the Key carrying into action Indicators. The performance indicators function as an compend tool that determines whether the targeted outcomes are achieved or not.The traditional perspective perceived a company to perform 3 important activities, which are planning, budgeting and reporting. According to the OBM perspective however, these activities bath be explained further using a mountain chain of detailed abut, which includes construction of corporate goals and strategic outcomesFormulation of mission statement and the strategic planFormulation of budgets, including key performance indicator targetsDelivery of servicesPerformance reporting in annual reportsPerformance assessmentOutcomeOutcome is simply the reason why corporate a ctivities are performed. There are actually three levels of outcomes, the initial is corporate goals. It is the highest level of outcome and the most global one. The second is called strategic outcomes, which relate corporate goals into these parties the people in general (comm social unity), the environment, the economy, the region and governance. Considerations of these factors brought to the finding of strategic outcomes. The third is called agency-level outcomes, which functions are to detail the general outcomes into more specific targets. The formulation of agency-level outcomes is the final step before performing the servicesClearly defining corporate outcomes are important element of the OBM application. This is true because the outcome learning entrust be used to direct the organization in spite of appearance its activities. For example, the outcome education is in the main used by the corporate management to trigger corrective actions like identifying task areas th at requires attention identify best practices prompt employees and to perform planning and budgeting activities. The outcome objective can also be used by outdoor(a) parties to perform economic analysis, tin informed commentary, and perform benchmarking.Services The adjoining step in OBM by and by properly defining the right goals, strategic level outcomes and agency level outcomes is defining how severally unit could ease up to the achievement of organizational goals. OBM stresses on the importance in finding the link between the craved outcome and the services delivered. This is necessary because according to the OBM resource should be allocated to any unit unless it can contribute to the achievement of organizational goals. Alignment between the goals and the service provided is a must because once much(prenominal) an alignment is achieved the collection of costs and performance data is easier to perform.After defining the specific agendas of each unit of the organizatio n, the next step within OBM is reviewing the service agendas. The common practice in OBM organizations is by developing a service checklist that ordain enable them to evaluate whether the services delivered are the right ones.Performance Indicators The third step in the application of OBM is developing performance indicators. The presence of the right performance indicators will allow performances to be measured, evaluated, and improved. The general performance indicators in OBM are divided into two categories, which are effectiveness indicators and efficiency indicators. The two categories should have at least three characteristics, which are relevance, appropriateness and fair representative ness. Defining these indicators enables the organization to perform continuous improvement by identifying emerging issues and specify the best services to deal with the issues, and furthermore, improve organizational accountability.II.3. Experts Opinion about OBM The ideal implementation of t he OBM concept supposedly generates the following conditionsEncourages information sharing between employees and externally with clients, partners, etcEncourage communication of organizational achievementsEasier and more effective reporting activitiesincrease flexibility and scalabilityLead to effective use of available business information for analytical reporting, decision reservation and forecasting.Improve operational efficiencyIncreased profitability from relationship with partners and suppliersDrive operating staff toward the achievements of strategic results, etcTaking account of these achievements, the OBM concept is generally benefiting organizations as a whole, particularly the less committed public service organizations. There are however, obstacles that must be faced.In the process of defining outcomes and unit donation to that outcome, there are individuals and parts of the organization that are reluctant to share data due to aid of inaccuracy or more often, unfavor able interpretation. The second challenge is caused by the tendency of people that have invested in their data collection to be unwilling to share the information due to the loss of credit in the work involved.The third challenge is cost oriented. Some data required to achieve accurate measuring are more expensive than distinguishables. The fourth challenge is simply caused by the fear of being judged for something that we cannot control. In many sectors, like the environmental and health sectors, there are often uncontrollable variables that considerably feign the achievements of organizational goals. Including these factors in the evaluation system will be inaccurate and furthermore, most likely capture the source of discontent ness among employees.II.4. Identification of the Trend Organizations and institutions that use OBM concepts generally have specific characteristics within them. The implementation of OBM is similar in various sectors despite the different services offe red by the sectors. The implementation can be detected in the form of steps performed to identify goals and linking them to services performed. The meat of resources and time use to each step might differ from one industry to the others depending on the difficulty of performing each step, but the steps that are performed are generally within the same order.For example, in the environmental public services, the step of resources committed to define the desirable outcome is quite enormous and significantly larger than other sectors This is due to the difficult nature of defining the suitable environmental targets to be achieved from environmental projects. In health care sector and child care sector on the other hand, identifying what services to perform in order to achieve identified goals are the most difficult step and the one requires most observations. These sectors however, are all performing similar elements of the OBM approach.Implications for the Public ServiceIII.1. Uniqu e Sector Public service is generally known as governmentally-run organizations which all resources are generated from the government and thus, from the public themselves. If we are to study the development of this sector however, it is necessary to reveal how the public service sector is rationally different from the private sector. The most base difference is the fact that in the private sector, most activities started at the supply side. Technology, for instance, is known as a tremendous catalyst from the supply side of business in the private sector that generates dramatic veers in various industries. In the public service sector on the other hand, the main intervention that leads to change originated from the demand side. Ironically, there are generally little chances to charge the public directly for the services they receive. governmental taxes are the media that connects the payment between the public and the public sector workers. In addition of becoming a tool of deliveri ng what the public needs, the public sector is also the tool to create a balance in the private sectors operations. In the transport and utilities sector for example, where networks grows and the element for natural monopoly is strong, public involvement is required to close out market failures and the abuse of market positions (Franois, 2003). In the light of this unique complex body part, we can logically guest that the line with public service sector is actually the presence of the government as an intermediary party itself. In the private sector, people are work for their customers and they gain payments from them as well. This trade between service and payments happens dynamically and each side can influence the trade. In other words, it is easier for the private sector workers to influence the amount of payment they will receive. In the public sector on the other hand, people are working for the government. Workers are not in direct trade of service and payments as the pri vate sector. It is harder for them to influence the amount of payment they will receive (Glaeser, 2003). In discussions of why productivity and efficiency in the public sector is often considered worse than the private sectors, many factors are mentioned, but the condition revealed above is one of the reasons often mentioned. The private sector workers are generally more motivated because in their frame of mind they have a way of influencing their own destiny. The public sector workers on the other hand, are working for different people than the one signing their checks. Knowing that the reference of their work will not influence their salaries, public sector workers are subject to a declining working motivation (Disney, 1998).III.2. Challenges In addition to the general problem mentioned above, there are also other issues that are parts of the new development of the public service sector in United States. Political leaders indicated the need to recruit the next extension of publi c sector workers. It is believed that the public service sector environment today has already evolved into phases that are out of the older-generations league. The new system of management requires new workers with the ability to learn and adapt to the evolved conditions of the public service sector.Others however, believed that such a change will not be beneficial due to the similar image of the job. Workers at the public service sector are still viewed as a public servant, a phrase which are highly unpopular in American society. Despite the enhanced system of management, if the government is unable to maintain change this image, the new workers are still going to be the new generation of public servants, in the sense that they have minimum bargaining power over the services they provide and salaries they receive.Another issue in the public service sector, particularly in the United States is the ageing structure of the public service workers. Statistics indicated that with the rel uctance of young people in entering the sector leave completely old people within the sector. This will obviously mean a degradation of management quality within the public service sector. Another study indicated that information deficiency is significant problem in managing public services. The information regarding desired outcome are generally owned by the lowest people in the managerial chain, while the strategic decisions are made by the government which has little doorway to the information (Challenges, 2008).III.3. Implications of the OBM ApproachIII.3.1. New Systems The application of the OBM approach to the public service sector might source several of the problems mentioned earlier. For example, the lack of motivation could be solved by better focus on actual results and linking organizational objectives directly to services performed. Successful application however, requires adaptation to the steps and elements of the OBM approach. In the public service organization, t he desired outcomes can be those specified in the annual budget statements or those identified in legislation and specified by the related authority. For example, the general outcome of a public sector could be accessible, reliable and safe public transport system, or a fair and independent criminal quest service. In the public service organizations, these general outcomes can then be translated into the agency-level outcomes. Furthermore, the use of outcome information in the public service organizations, can internally improve the budget setting process, while externally it can improve agency control, make it easier for other agencies to make contributions to the organization (Hundley, 1991). In the next step, OBM leads the public sector organization to specify agency-level services that are required to achieve the agency-level outcomes. This is generally performed by the devising of a service checklist. The service checklist consist of questions like what service are delivered, what outcome are the services addressing, what results are the service addressing.Afterwards, the OBM approach takes the public service organization to developing performance indicators. For the public service organizations, cost efficiency indicators could be cost per student graduated, cost per license issued, etc productivity indicators include students taught per teacher, cases determined per officer, etc. Overall, the benefits brought by the new approach includeGreater public transparencyEnhanced cognition in identifying best practicesIncreased ability in assessing performance against targetIncreased ability in investigating reasons of failure in meeting specified targets(Hatry, 2003)III.3.2. New Skills Required In light of the elements and process demanded by the OBM approach, the new skills required areSensitivity to new Information To better perform the first step of the OBM approach, which is defining goals and outcomes, members of the public service organization need to be sensitive of the demands exist in the surrounding environment. This is related to the fact that public sector organizations exist to serve the public rather than to achieve organizational profit.Communicating informationThe people that are exposed to new information generally come from the lowest structure of the organization. Thus, the organization must design a system and furthermore, the skills to communicate information up to the highest level of management.Linking service activities to established goalsUnder the OBM approach workers at the public service organization are demanded to constantly see the linkage between the goals, outcome defined agency-level outcome and finally the service performed. This will provide them with clear logical frame of thinking, especially in decision making activities.ReferenceChallenges and Trends in Public Administration. 2008. Retrieved January 2008 from unpan1.un.org/intradoc/groups/ public/documents/ASPA/UNPAN006965.pdfDisney, R., and Gosl ing, A. 1998, Does it Pay to Work in the Public Sector?, Fiscal Studies, 19(4), 34774.Franois, P. 2003, Not-for-Profit preparedness of Public Services, The Economic Journal, 113(486), C5361.Glaeser, E. L. 2003. The Governance of Not-for-profit Organizations. Chicago, IL, University of ChicagoPress.Hatry, H. P., Morley, E., Rossman, S. B. Wholey, J. S. 2003. How Federal Programs Use Outcome Information Opportunities for Federal Managers. discipline Academy of Public AdministrationHundley, G. 1991. Public and Private-sector Occupational Pay Structures, Industrial Relations, 30(3), 41734.

Advantages and Disadvantages of Vegetarians Essay Example for Free

Advantages and Disadvantages of Vegetarians EssayOne advantage that cannot be disputed is that vegetarians sense of right and wrong can be at peace in the sense that he does not cause the close of animals grown for mrust and fat such as rabbits, poultry or pigs. This idea alone persuades galore(postnominal) people, especi eithery women to start embracing vegetarianism as their way of life. Another undisputable advantage of vegetarianism is that massive-term vegetarians ar rarely overweight thus people can make losing weight easier by becoming vegetarians. Of course, they depart still need to compose their diet very carefully since many of the high-calorie (with low nutritional value) foods make up no plaza at all. Actually, meat is not high on calories unless it is a fatty meat. less(prenominal) clear and more arguable is the claim that vegetarianism is healthier and better for ones longevity. All advocates of vegetarianism act as this card and support their claims with many arguments.The basic idea is that our body can get everything it needs from plants or animal by-products such as eggs or milk. Of course, there are extreme groups who refuse to eat animal by-products, but Ill stick with the less extreme idea. Anyway, this is true, at least as long as you eat fish some people who consider themselves vegetarians eat fish, some dont. Anyway, no one can say with absolute certainty (you can believe it, but cannot prove it indisputably) that avoiding all meat is beneficial for human body. However, it is certain that limiting certain types of meat is good for us. And vegetarians benefit from avoiding those kinds of meat (after all they do not eat any meat).

Effects of Drugs and Alcohol to the Body Essay Example for Free

cause of Drugs and inebriant to the Body EssayThe effects of drugs and alcohol may vary on the mannikin of drug, the dosage, the frequency, the persons torso element and metabolism, and the type of personality. According to the American Academy of child and adolescent psychiatry, 20 million adults in the United States abused alcohol and half of these abusers were teenagers. Teens usually perceive drugs and alcohols as a solution to their problems, to gain popularity, to become active, to have pleasure and at times due to curiosity and catch pressure. They simply disregard the fact that this forget only harm their bodies, mess up their entire lives, and could crimson ensue them to terminal.The effects of these substances argon danger to human brain and body. Drugs are considered pervasive. It compromises the ability of the body to break down well. It affects both physical and psychological aspects. Over consumption or tolerance to this effect can lead to physiological pr oblem. Pathophysiology traces alcohol primarily on blood. Because alcohols are permeable to the cell membrane of the body, it can slowly diffuse to the bloodstream and causes blood-sludging of which blood vessels are being plug up while the tissues and oxygen of the body are being starve, thus causing cell death.Further breaking of the blood vessels and cell death causes malfunction of the system of the body causing excessive bleeding or hemorrhage, predisposing factor of cancer and lead story to death. Other effect of high concentration alcohol level on the blood is the depletion of red and snow-covered blood count which is the main component of the blood. Common blood disorders are anemia, bone marrow depression, and softness to fight infections.The commencement step in alcohol abuse treatment is detoxification. A doctor will give a prescription for one to have a high dose of medication for the first day of not drinking alcohol. In the succeeding days of the week, the patient will slowly decrease the dose of the medicine. The medicine usually reduces withdrawal symptoms A breathalyser may be used to swear that you are not drinking (http//www.patient.co.uk/showdoc/27000488/What is detoxification?). It is important for the patient to have the support of his family amidst his medication process in order for him to gain motivation and inspiration.In treating drug addicts, it is advised for them to undergo Cognitive behavior therapy. This gracious of therapy is also used in treating alcohol abuse. Many drugs and alcohol users are from a situation of hardships and problems in life. They find drugs and alcohol as coping mechanism. Cognitive behavior therapy is based on the idea that feelings and behaviors are caused by a persons thoughts, not on outside stimuli like people, situations and events (http//alcoholism.about.com/od/effect/The_Effects_of_Alcohol_and_Drugs.htm).In this kind of therapy, the therapist will make the patient recognized the situations an d reasons why he is taking drugs and alcohol. The first subject taught in this therapy is how to do away from situations like those and how they can cope with it. The Cognitive Therapy may lasts until 12 sessions or depending upon the progress of the patient. Again, family support is vital in the process of treatment.BIBLIOGRAPHYDunlap, M. P.. Biological Impacts Of Alcohol Use An Overview. Retrieved August 6, 2007 from http//www.oregoncounseling.org/ArticlesPapers/Documents/ETOHBIOFx.htmEffects of Alcohol on the Body. Retrieved August 6, 2007 fromhttp//www.therightmix.gov.au/pdfs/EffectsOnBody.pdfTeens Alcohol and other Drugs. Retrieved August 6, 2007 fromhttp//www.aacap.org/page.ww?section=Facts+for+Familiesname=Teens%3A+Alcohol+And+Other+DrugsAlcohol detoxification. Rtrieved August 8, 2007http//www.patient.co.uk/showdoc/27000488/What is detoxification?http//alcoholism.about.com/od/effect/The_Effects_of_Alcohol_and_Drugs.htm

Social Media Marketing Impact on Consumer Behavior

genial Media Marketing Impact on Consumer BehaviorIn recent times, the term fond media has emerged as a catchall expression (Zarrella, 108). It is a new form of merchandising that concentrates on opening new horizons for marketers in determine to sanction a crossway or service. It differs from the stuffy media as it mainly emphasizes on consumer generated content rules (Zarrella, 109). It incorporates the habit of wide ranging applications that atomic number 18 based on Internet, which argon based on the Web 2.0 technology. Consumer behavior is an in-chief(postnominal) aspect of trade as it assists marketers to devise conceptive and robust selling strategies and techniques. For instance, organizations launch new products or services, which are generally bought by few customers in the initial phase and gradually, there is an sum up in the users.It is essential for an organization to devise a self-colored and robust merchandise strategy that would ensure commercial succe ss. The delight of initial consumers is dependent on the marketing strategy as their satisfaction and contentment would make an impact on the subsequent brand choices of the consumers. (Kim, Fiore, and Lee, 96) Today, organizations are employing complaisant media technique in order to change consumers behavior and to make headway their loyalty. The aim of this paper is to take the impact of friendly media marketing on consumer behavior in the lights of broad and diverse academic resources (Kim, Fiore, and Lee, 97).Overview friendly media marketing is the form of marketing which consists of internet based applications such as social networking sites, podcasts, blogs, microblogs, etc and have break down part of the marketing strategy in order to promote a product or service, ameliorate efficiency of the organization and to attain new customers. From research, it is evident that social media marketing has been adopted by opposite organization in order to target wider audience and to influence consumer behavior(Zarrella, 115).In the new era of marketing, organizations no longer depend on conventional forms of marketing in order to interact with the consumers. Similarly, consumers have causation the raise their voices and opinions. The contemporary consumer can voice his or her opinion in a louder and clear expressive style as he or she has access to Twitter, Facebook, blogs, websites, microblogs, YouTube, etc. therefore, it has become necessary for companies to utilize social media marketing in order to change the dash they conduct their business. Social media marketing plays an important and significant determination in changing the buying behavior of the consumers. A study conducted by Kim, Fiore, and Lee , concentrated on studying the importance of social media marketing and its impact on consumer behavior (Kim, Fiore, and Lee, 99). The research demonstrated that much than fifty percent companies in the United States have adopted social media mar keting in order to target new markets and to win new customers. The same research revealed that more than seventy percent of the users employ social media in one form or another and it gave them the power and control to do things their way (Kim, Fiore, and Lee, 101).Study conducted by Chiang and Dholakia, concentrated on studying consumer behavior and social media marketing(Chiang and Dholakia, 177). For this purpose, three hundred participants were interviewed. 80 percent of the users agreed that social media made an impact on their purchase decision. The same study revealed that users of social media are most plausibly to trust social media more as compared to traditional form of product advertisement and promotion (Chiang and Dholakia, 179). This clearly demonstrates that social media marketing plays an important role in influencing the purchase decisions of the users and therefore, it is important the company employs a strong and robust social media marketing strategy in orde r to win the loyalties of the new customers.Koufaris, Kambil, and Labarbera conducted a study, in which two hundred marketers were surveyed. Sixty percent of the marketers had employed social media marketing in order target and win new customers (Koufaris, Kambil, and Labarbera, 115). Their study demonstrated that the connection between social media marketing and consumer behavior is directly proportional (Koufaris, Kambil, and Labarbera, 120). A strong, well planned and well structured social media marketing strategy to promote a particular product or service is most likely to win the attention of the consumer. Social media marketing changes and influences the buying behavior of the consumer. The same study demonstrated that the chances of recommending a brand or product by means of social media marketing is higher as compared to traditional forms of marketing (Koufaris, Kambil, and Labarbera, 125). The study demonstrated that more than sixty percent of Facebook fans show the possi bility of recommending the brand they use and more than fifty percent of the fans are most likely to buy the product.ConclusionSocial media marketing is the contemporary style of marketing as it concentrates on opening new horizons for marketers in order to promote a product or service as compared to conventional media. In recent times, consumer behavior and satisfaction has become an important asset for any organization to attain its position in the market and to increase its profitability. For this purpose, organizations are employing social media technique. From research, it is evident that companies are employing social media marketing in order to interact with the consumers. Social media marketing has given organizations a new way of dealing and changing the buying behavior of the consumers. reach CitedZarrella, Dan. The Social Media Marketing Book. OReilly Media, November 2009.Kim, Jihyun, Ann M. Fiore, and Hyun-Hwa Lee. Influences of online store perception, shopping enjoymen t, and shopping involvement on consumer patronage behavior towards an online retailer. ledger of Retailing and Consumer Services 14 (March 2007) 95-107.Chiang, Kuan-Pin and Ruby R. Dholakia. Factors Driving Consumer Intention to Shop Online An Empirical Investigation. Journal of Consumer psychological science 13 (2003) 177-183.Koufaris, Marios, Ajit Kambil, and Priscilla A. Labarbera. Consumer Behavior

Effect of Politics on Airlines and Breweries

nub of Politics on credit linelines and BreweriesThe Effect of Political Factors on the Airline Industry and the Brewing Industry, 2005Politics has a huge partake on all businesses, and the range of its influence is broad. Political factors include statutes which may be implemented because of a UK g overnment activityal decision or a decision in Europe, or by the UK cosmos a signatory to an international agreement. Other legislation arises in response to issues such as terrorist threats.Other policy-making influences include trade agreements, restrictions and opportunities arising from foreign governments policies or opposition groups in the form of political parties or crushure groups formed by the saloonlic to address specific issues, who may challenge, delay or obstruct government plans.This essay looks at the impact of recent political factors on the airline and create from raw material industries.The Airline IndustryIn a speech delivered in June 2005, Derek Twigg, the conveying Minister knocked out(p)lined build up on the Aviation White Paper. He recognised issues with capacity, particularly with recent increases in demand for affordable flights (Twigg 2005).A fifth terminal at Heathrow Airport is world constructed, and additional runways are planned at Stansted and Heathrow. However, there is opposition, focused on noise pollution, fuel pollution, the strain on roads and rail relate to airports, and the destruction of countryside to accommodate airport expansion. The governments pursuit of its policies depends, stated Twigg, on the ability to butt against strict environmental standards, and airlines increase expansion depends on successful implementation of these policies.Energy PolicyThe UK government has secured a commitment from airlines to improve fuel efficiency and reduce emissions, but this will require enthronisation from the airlines. The industry must strike a balance, spending on initiatives to become more(prenominal) green in return for an infrastructure development policy from the government.TerrorismThe 9/11 terrorist attack on the US had immediate consequences, with a drop in demand. This has had particular impact in the US, where a spell of airlines gestate survived only because of Chapter 11 of US criminalisekruptcy laws, which allows continued trading with protection from creditors until profitability is achieved.United Airlines has been operating(a) under Chapter 11 for 3 divisions. Delta and Northwest are entering Chapter 11, and will probably follow a similar policy to United, focusing on international flights and disposing of smaller planes used for interior(prenominal) flights (Field 2005). They will indeed continue to compete in the international food commercialize with protection UK airlines would probably be forced out of business if they were to find themselves in a similar position.US anti-terror legislation requires foreign operators to undergo an analyze by the Federal Aviati on Administration, and to have a Part 129 Licence. Demand for transatlantic charters has been difficult to have-to doe with at times, due to more carriers not having the necessary authorisation (Wastnage 2005). Meeting new legislative demands has an frugal effect on businesses due to the additional financial and human resources required.Terrorist attacks in pass resorts are considered by galore(postnominal) to be a response to foreign policy, particularly that of the UK and US. Consumer response is to book a holiday in an area considered safe, rather than to forego the holiday altogether, suggesting that airlines carrying holidaymakers should consider a portfolio of varied destinations.The instability of the market due to international political relation has encouraged round airlines to carry out work through contractors (for example, Air Atlanta), who will provide aircraft and crew without the demand for the level of commitment required with an airlines receive staff and ai rcraft investment.The Influence of EuropeThe UK is required to adhere to European laws which may affect airlines. For example, UK legislation is being broadened to encompass an EC directive on Age Discrimination. From October 2006, one of its effects will be to criminalize forced retirement before age 65 unless it can be justified (www.agepositive.gov.uk). Current devote at British Airways is to retire pilots at 55 as many transfer to other airlines, it would look unjustified. Salaries are much higher for pilots with long service at BA and the effect of having to keep them rather than employing cheaper new pilots could affect profits.Iraq WarThe Iraq war has impacted on oil prices. It has been argued that the agenda behind the US/UK decision to go to war was oil-influenced, with the US increasingly reliant on Gulf oil and hence having a particular interest in control of oilfields in the region (Cable 2003).Airlines are particularly sensitive to changes in oil prices due to their large amount of fuel consumption, and all airlines have recently had to accept between reflecting rising fuel costs in ticket prices or accepting reduced profits. ball-shaped counterchangeThe BRIC nations Brazil, Russia, India and China are set to become more economically influential in feeler decades.China has recently removed the barriers to private airline companies. Domestic flights in China have increased by 20% over a year, which equates to 17,000 extra flights per month (Brown 2005), as planes replace trains as the favorite(a) method of domestic transport. This generates business for aeroplane manufacturers but places additional demands on the world oil supply. It is besides part of a larger trend of China engaging more with the global economy, with the consequence of boosting wealth and consumption among its population.The Brewing IndustryEnvironmental IssuesBrewing, as with airlines, is affected by green issues. In July 2005, the British Beer and Pub Association rep orted a continuing fall in the energy used to evoke a pint of beer to achieve double the industrys target, reducing CO2 emissions by 13.9% (www.beerandpub.com, press release 16/2005). Although reducing emissions requires investment, meeting targets qualifies the industry for a rebate on the Climate Change Levy.Changes in Student FundingThe bookman market is important to the brewing industry. Changes to student finances over the last 15 years have seen a switch from non-repayable grants to repayable loans to support study, with tuition fees added to student costs. This has not reduced student spending as might be expected. The average student spends 7000 per year and 70% of students have part-time jobs (Turner 2005). Debt is accepted as the norm to meet study and living costs, with a wide range of lending sources available. Money for drinking is hence readily available, and Reachstudents, an independent marketing consultancy, claims that 29% of student spending is on entertainment ( www.reachstudents.co.uk), including drinking.Extension of Licensing HoursThe UK Government has proposed extended licensing hours in England and Wales however, legislation is being opposed by the Conservatives and LibDems as well as medical bodies and organisations working to reduce alcohol problems. carrying out in November is threatened which could affect permissions granted for Christmas and New Year and reduce takings during the most paid trading period of the year (Wintour 2005).Smoking BanInitial plans to implement a fume ban only in pubs where food is served have been changed in favour of an outright ban on smoking in all pubs (e.g. Carr-Brown 2005).Spirit is the UKs largest pub chain and owns brands including Chef and Brewer. It suggests a gradual transition to pubs decent non-smoking, anticipating that an immediate implementation could result in 5000 pub closures and 75,000 job losses across all pub companies. The chain JD Wetherspoon has already begun introducing a comp lete ban on smoking in a number of its pubs. However, it has recently reported a 4% drop in profits, with an even higher figure of 7% among its non-smoking pubs (anon 2005).Binge drinkingBinge drinking is somewhat double-edged for the brewing industry. On the surface, the increase in drinking to excess would appear to bode well for brewing industry profits. However, drinking large volumes lots takes place in conjunction with drinks promotions, where lower prices mean a higher quantity must be consumed to give the same profit.JD Wetherspoon, responding to a recent drop in profits, suggested that the proliferation of debauch drinking was keeping many consumers away from town centres and pubs (Anon 2005).Government policy on binge drinking has been criticised for its reluctance to take more extreme measures (e.g Plant 2004) however, there is pressure on the government to take steps to tackle binge drinking and the consequences for the brewing industry are uncertain. Could it open up a more profitable market by creating a more pleasant drinking atmosphere, advance more people to drink clean? Or could the amount drunk in the UK drop significantly, or measures be too little to impact on the current situation?Fuel PricesThe brewing industry is affected by the increase in fuel prices caused in part by the Iraq conflict, discussed previously. Transport and distribution costs have been increased by the rise in fuel costs, and consumer spending is also impacted by increased petrol and diesel engine costs reducing disposable income.While world oil prices affect fuel costs to some extent, a far greater proportion of the cost of a litre of petrol or diesel is the tax both fuel duty and VAT which are set by the Chancellor domestic policy is having more effect than global oil price trends.ConclusionFrom the above, it can be seen that politics both in the UK and around the world impact on the airline and brewing industries in many different ways. While the industries ca n have some impact through lobbying the government, or by encouraging public support for industry-friendly policies, a significant proportion of political influences cannot be impacted by the industry, and capability threats and opportunities must therefore be addressed in each organisations business strategy.BibliographyAnon (2005) Wetherspoon presses on with no-smoking pubs (Press Association) in The Guardian folk 3 2005Brown C (2005) Air travel recovers to blossom forth its wings above 9/11 clouds in The Scotsman 11 April 2005Cable V (2003) Saddams other weapon of mass destruction the potential economic fallout from a war in Iraq (from January 2003 lecture) www.lse.ac.uk/collections/globalDimensions/research/vcable.htmCambridge Marketing College (1999) Marketing Operations (BPP Publishing, UK)Carr-Brown J (2005) Total ban on smoking in pubs and clubs a step nearer in The Sunday Times, 9 October 2005Diageo plc (2005) Press release 1 September 2005 Preliminary results for the ye ar ended 30 June 2005 at www.diageo.co.ukField D (2005) Delta and Northwest shelter from creditors in outflow International 20-26 September 2005 (Reed Businss Information, UK) p10Hall W (2005) British Drinking A Suitable circumstance for Treatment? Editorial in The British Medical Journal2005331527-528(10September)Meikle J (2005) Pub firm changes tack on smoking ban in The Guardian September 5 2005Plant M (2004) The alcohol upon reduction strategy for England in British Medical Journal 328 pp905-6 (17th April 2004)Turner S (2005) Drink in the Atmosphere in The Guardian, July 12 2005Twigg (2005) Speech on UK government aviation policy, 28 June, by Derek Twigg, Transport Minister www.dft.gov.uk/stellent/groups/dft_aviation/documents/page/dft_aviation_038580.hcspWastnage J (2005) Brokers split on effects of tighter US security in Flight International 13-19 September 2005 (Reed Businss Information, UK) p35Wintour P (2005) Minister cites support of police chiefs to head off licensing rebellion in The Guardian October 11 2005WebsitesBrewers continue to lead battle on emissions British Beer and Pub Association 28 July 2005 Download Ref 16/2005 www.beerandpub.com/download.asp?id_Doc=2121www.agepositive.gov.uk (Government website devoted to Age Discrimination Legislation issues).www.reachstudents.co.uk Student statistics and profile