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Wednesday, February 5, 2014

Zenith Pet Food

Assume that skin-tique mass at a retail equipment chance of $ 3.95 per 5 1/2 troy ounce tube. retail outlay$3.95 wholesaler accusation (40%) 1.58 Wholesaler equipment casualty 2.37 broker`s outfit 0.474 Manufacturing bell 1.896 Variable comprise 0.4 ploughsh ar bound per 5 1/2 ounce 1.496 character bound per ounce0.272 Assume that skin-tique corporation at a retail hurt of $ 4.25 per 10 ounce aerosol ignore. Retail price$4.25 Wholesaler commission (40%) 1.7 Wholesaler price 2.55 Broker`s commission(20%) 0.51 Manufacturing price 2.04 Variable cost 0.29 Contribution margin per 10 ounce 1.75 Contribution margin per ounce0.175 Assume that skin-tique corporation at a retail price of $ 3.95 per 5 1/2 ounce aerosol can. Retail price$3.50 Wholesaler commission (40%) 1.4 Wholesaler price 2.1 Broker`s commission 0.42 Manufacturing price 1.68 Variable cost 0.24 Contribution margin per 5 1/2 ounce 1.44 Contribution margin per ounce0.26 Assume that Zenith elects to state of affairs Show Circuit against brands of wet pursue foods at a retail price of $1.29 per tub? a)What is the function per case? autonomic nervous system: $ 4.86 b)At an introductory fixed cost of $630,000, how many cases would be required to break-even? autonomic nervous system: 129,630 cases Break-even in units = F.C. /C.M.U. =630,000/4.86 =129,630cases Break-even in dollar = $2,006,369 c)What is the break-even share of the Boston supermarket wet segment? Ans: 39% Market share to break even in Boston market = 2,006,369/5,140,800 = 39% d)Do you reckon Zenith can get hold of this share? Ans: - Yes Problem: - 03 Do you think supermarkets are good channel to gravel Zenith`s steer hearing? Ans: -! Yes, supermarkets are the good channel to reach the design audience, because it covers the highest percentage...If you want to get a full essay, exhibition it on our website: OrderCustomPaper.com

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